Blake’s Blog

If Jake Ford were a product, he would still be working on his branding identity.

Ford, who’s challenging Steve Cohen for the Ninth Congressional District seat on Tuesday’s ballot, didn’t have much luck against Cohen two years ago.

In their first race, Ford’s campaign seemed to be focused on taking advantage of his politically popular family’s last name, but voters didn’t buy it.

So this year, Ford has put up campaign signs using his initials – N.J. Ford.

N.J. Ford is a familiar name in Memphis since Jake’s late grandfather also went by those initials. The grandfather founded the funeral home that family members still operate today.

If this gambit doesn’t pay off, perhaps Jake Ford will consider having his first name legally changed to Henry before the next election.

Or, perhaps better still, he could change his name to Steve Cohen. That name’s a proven winner at the ballot box.