Winner: Bumpus Harley- Davidson

Utter the phrase “hog wild” in Memphis, and most people think barbecue. But among motorcycle lovers, the word hog has only one connotation — Harley-Davidson.

And hog riders are wild about Bumpus Harley-Davidson.

“Harley riders are a family, not just individual motorcycle riders,” said Keith Gilooly, general manager of Bumpus. “We think that we won because we care about our customers and strive to give great customer service in our store.”

Memphis: 2160 Whitten, 372-1121. Collierville: 325 S. Byhalia, 316-1121. Open from 8 a.m. to 6 p.m. Monday through Friday, 8 a.m. to 4 p.m. Saturday; 11 a.m. to 3 p.m. Sunday.

Finalist: Al’s Cycle Shop, Inc.; Honda-Yamaha of Memphis